I'm Wayne Reed.
An experienced, independent Business Consultant specialising in all areas of Asset Management.

Where Logical Thinking Turns the Unimaginable into Reality

Do You... Want to find different ways to tackle an issue? Keep finding various initiatives have stalled? Feel like you’ve lost direction or have hit a brick wall?

I Can Help.

I’m Wayne Reed. Experienced, independent Business Consultant specialising in all areas of Asset Management.

Offering wise counsel, acting as a critical friend, or discerning advisor, I offer a unique blend of operational expertise with insightful consultancy.

When you are working right in the midst of a project, it can be hard to see the wood for the trees. So, it is my role to offer a second pair of eyes and a fresh perspective.

I will get straight to the point, show where things can be improved and provide a clear roadmap for the way ahead.

Speed & Availability

I can react quickly, come to your premises, appraise the situation, and give you a set of practical action points without any lengthy delays.


Use me as required. Hire me on a one-off assignment, have me on-call or keep me on a retained basis. Whatever works best for you and your circumstances.

Value for Money

Get the benefit of my years of experience at a fraction of the cost of larger companies with high overheads. Initial consultation is free with no obligation.

A passion for motivating and inspiring people

Often, I will work with individuals who need help with their plans and strategy. Or organisations will bring me in to offer an independent view on a particular situation. Alternatively, consultancies will hire me to bolster their team in a specific area or on an assignment.

Sometimes an external party will require a clear and impartial status report on a certain issue. Or a company may already be in trouble and must take action to satisfy say the regulator or your stakeholders.

I can help with any of these (and have experience of doing so for many years).

But what underpins all my work, is my love of motivating and inspiring people to find their own answers.

So, if you or your company find yourselves at a fork in the road, let me signpost the way forward.

I would love to hear about your ideas, challenges, and initiatives, or just have a catch-up.

The logo’s below show the Industry Bodies for which I hold active memberships and my most recent academic qualifications.

“If you ask Wayne…. you get an encyclopedia of knowledge and experience!”

“He is very detailed and results oriented; has great patience and charisma.”

“Wayne is extremely enthusiastic about his work which is infectious.”